The rise of adult sports leagues
Fitness comes in many forms, and for a growing number of people, sports is one of the most appealing ways to stay in shape.
Health and socialization are the driving forces behind the growing popularity of adult recreational sports leagues, particularly among millennials. According to Sports Marketing Surveys USA, a research company that provides data for the Sports and Fitness Industry Association, millennials are twice as likely as their Generation X counterparts to participate in team sports as adults. However, adult leagues attract people of all ages and from both genders.
Adults who played sports as children may be particularly drawn to adult sports leagues, which offer a way for them to maintain connections to sports they love. And Eric Willin, COO of EZFacility, a sports business software provider in Woodbury, NY, offers that adult leagues are the ideal fit for communities and especially appealing to millennials who grew up playing sports.
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