Baton Rouge — The Louisiana Women, Infants, and Children (WIC) Program is upgrading the way families receive their benefits. Beginning August 1, participants will begin using a new WIC Electronic Benefits Transfer (EBT) card as part of a new online system designed to make WIC benefits easier to manage and more convenient to use. This upgrade allows WIC clinics to prescribe quarterly benefits remotely without requiring participants to visit clinics in-person for benefit re-loading.
“We are extremely excited about one of the most significant enhancements to the WIC participant experience in recent years,” said LDH Secretary Bruce D. Greenstein. “We know that despite WIC being one of the nation’s most effective public health investments, too many eligible Louisiana families are not receiving its benefits. This longawaited modernization makes the program more convenient, accessible, and responsive to the needs of today’s families.”
The updated system allows WIC benefits to be managed securely online, making it easier to update benefits when needed and improving the checkout experience for Louisiana’s families and WIC-approved grocery stores.
