Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicated that the Breaux Bridge Crawfish Festival offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.
With the release of the American Bus Association’s 2011 Top 100 Events in North America, ABA celebrates 29 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries, has grown into one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
“The attractiveness of the Breaux Bridge Crawfish Festival as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Breaux Bridge, Louisiana,” said Peter J. Pantuso, CTIS, ABA’s president and CEO.
“The real news here is that the Breaux Bridge Crawfish Festival has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives the festival an important boost in visibilty among professional tour planners,” said Pantuso.
According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $13,000 in a local destination’s economy. These dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
“Motorcoach groups spend more and stay longer,” said Pantuso. “That’s why Breaux Bridge Crawfish Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”
ABA’s 2011 Top 100 Events Selection Committee selected the Breaux Bridge Crawfish Festival from among a record number of more than 650 event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibilty to motorcoaches, its skill at handling large groups and a variety of other relevant criteria.
(The Top 100 Events list is available online at www.buses.org/top100.)